Opportunities. Every brand has them. Collaborating with our clients, INVIVO BRANDS uncovers the right opportunities based on customer insights, the competition, the market, and the “white space” within. Then, we help brands deliver on their promise and live up to their full potential.

A brand’s position underpins everything it says and does. What will your brand stand for? How will it sound? How will it make people feel? What will it make them do? Once defined, the brand’s position becomes the North Star of our brand-building process. And that’s when the creative work begins.

In healthcare communications, facts are important. After all, it’s science that we are communicating. Every claim should be quantified and substantiated. But claims and facts alone seldom motivate physicians and patients to change behavior and spring into action. That’s what stories do. At INVIVO BRANDS, we understand the imperative of story building and have the expertise to create authentic ones, grounded in science, that will capture the audience and inspire.

Even the most captivating campaign is ineffective if it doesn’t reach the right audience. At INVIVO BRANDS, every brand plan starts with the healthcare customer at the center. We understand what information they need and how best to deliver it to them. We focus on impeccable implementation and building smartly integrated communication plans that connect the brand with the audience in a seamless way, right where they are, with an experience that is relevant and personalized.